Instagram AI that turns DMs into bookings
It replies in seconds and asks for the traveller's number first. Price, seats and the itinerary link follow once she shares it.
Example night
For trip organisers and tour operators
Wake up to bookings.AI for travel organisers. It answers every DM while you sleep.
Thrivia is AI for travel organisers in India: tour operators, trek leaders and retreat hosts. It replies to every Instagram and WhatsApp enquiry, saves the lead, follows up and collects the advance while you run the trip.
30 minutes. We show it answering DMs for one of your own trips.
Thrivia launch film: AI for travel organisers
80+ travel companies across India sell their trips on Thrivia.
TripNaariWomen-only trips
Trek on IndiaTreks and tours
HikerWolfHimalayan treks
EscapeOnDemandWeekend getaways
TheHimalayanBoyMountain trips
AmigoesGroup trips
SangrachnaCommunity events
The Social Chutney, JodhpurFood and culture walks
ClouderWander by SamyuktaGroup trips
TravelMiteTrips and tours
Aquilla HikesWeekend group trips
Naikita BaliTravel creator
KhushiOntheWayTravel creatorBacked by the Government of India and India's top incubators
Supported by MeitY, Government of IndiaGENESIS grant, run through MeitY Startup Hub
Incubated at SINE, IIT BombaySociety for Innovation and Entrepreneurship
Incubated at FiiRE, GoaForum for Innovation, Incubation, Research and Entrepreneurship- DPIIT-recognised startupStartup India
- Meta Tech ProviderWhatsApp and Instagram messaging
- Campus FundAWS ActivateCredits through the Campus Fund Grand Challenge 2024
11:04 PM, a Friday
Riya asked five organisers. The first to reply got her booking.
riya.travelsSpiti in October? price?
Sent to 5
organisers
organisers
- YouYouwith ThriviaReplied in secondsBooked ₹18,500
- AOrganiser ASeen, no replyNo booking
- BOrganiser BReplied 10h laterNo booking
- COrganiser CReplied next eveningNo booking
- DOrganiser DSent a rate card, then went quietNo booking
Example
Travellers DM several organisers at once and book with whoever answers first with a clear price and date. At 11 pm, most organisers are asleep.
Thrivia answers in seconds. On Instagram it asks for her WhatsApp number first, then sends your price, dates and seats left. By the time the others wake up, Riya has paid you the advance.
100×
more likely to reach a lead when you reply in 5 minutes instead of 30.
21×
more likely to qualify that lead at 5 minutes versus 30.
78%
of customers buy from whichever company responds to them first.
Sources: the Lead Response Management study for the first two figures, and a Lead Connect survey of buyers for the third.
Instagram, WhatsApp and Meta ads in one place
One AI works every enquiry, from first DM to final payment.
Enquiries from Instagram, WhatsApp, your Meta ads and your website land in one list. Every Instagram and WhatsApp chat gets a reply in seconds, and a follow-up if the traveller goes quiet.
Every lead source in one list
Instagram, WhatsApp, Meta Lead Ads, click-to-WhatsApp ads, website forms and CSV imports land in one list, each lead tagged with where it came from.
A mobile app for your whole team
Leads, trips and payments in the Thrivia app, with a role for each teammate.
Follow-up reminders on your phone
When a follow-up is due, its owner's phone gets a notification.
Meta Conversions API and Pixel, built in
Thrivia tells Meta which ads bring travellers who pay.
Instagram DM automation for travel businesses
Watch it sell a trip.
One enquiry, start to finish, the way Thrivia AI handles it on your Instagram and WhatsApp.
Example booking
The 11 pm DM gets an answer in seconds.
DMs at 11 pm used to wait till morning.
Now they turn into bookings while you sleep.
Example figures
Leads from your ads arrive tagged with the ad.
You paid for ads and never knew which ones booked.
Now every lead shows the ad it came from.
Example reply
Quiet leads get a nudge.
Quiet leads used to slip away.
Now they get a nudge, and you hear when they answer.
Example trip day
Payments in, guest list ready by trip day.
Trip day used to mean chasing balances at the door.
Now everyone has paid and the list is ready.
One night, one traveller
From a late DM to a booked seat.
- Asha, 11:02 pm
Hi! Do you have seats for Spiti in October?
- Riya Travels AI
Hi, I'm the AI assistant for Riya Travels. Yes, a few seats are open. Want the details?
- Asha, 11:04 pm
Yes please, and I'd like to book.
- Booking confirmedSpiti, 12 Oct
Meta Conversions API + Pixel, built in
Your ads start finding people who actually pay.
When a lead from your ad pays, Thrivia sends that booking back to Meta. Meta can use those bookings to find more people like the ones who paid. You set it up once in settings, with no developer needed.
- Every lead tagged with its ad. You see which campaign brought which booking.
- Bookings go back to Meta. Meta learns from the travellers who paid.
- Lead Ads and click-to-WhatsApp. Both land in the same lead list.
Ad trackingConnected
- ₹18,500Booking paidRohit Das · Ad: Spiti Oct
- Booking paidSent to MetaSo Meta can tell which ad worked
- Meta Adslearns who paysand can find more people like them
Mobile app and follow-up reminders
Your whole team runs from their phone.
Every teammate opens the Thrivia app with their own role (Full access, Operations, Sales or Check-in only) and sees what that role allows. When a follow-up is due, its owner's phone gets a notification.
Follow-ups that ring your phone
A due follow-up reaches its owner as a notification. One tap opens the day's follow-ups, with the call or message ready.
- Follow-up reminders as push notifications. A tap opens their follow-up queue.
- Leads assigned automatically. New enquiries reach the right person without anyone forwarding them.
- Team board. The leads each person holds, who they contacted and the follow-ups they finished.
- QR check-in. Trip captains scan tickets as travellers board.
Advance, balance and QR check-in
Trip day, sorted.
Thrivia sends the trip brochure, reminds travellers when the balance is due, keeps the guest list live and scans QR tickets on trip day. You stop keeping the guest list in Excel.
- Trip brochureSent in the WhatsApp chat12 Sep
- ₹5,000 advancePaid by UPI, seat 18 held12 Sep
- Balance reminderSent on its own, a week before it is due30 Sep
- Balance paid ₹13,500Riya is fully paid6 Oct
- Guest list 18/20Names and phones10 Oct
- QR check-inManali bus stand, 6:40 am12 Oct
- Trip total ₹3,33,00018 travellers × ₹18,500, all paid · Example12 Oct
Booking, leads and payments
Everything a tour operator needs, in one place.
01
Answer every DM
Every enquiry on Instagram and WhatsApp gets a reply, even when you are asleep.
02
Never lose a lead
Every enquiry from every source ends up in one place, and none of them go quiet.
03
Get paid faster
Travellers book and pay without the back and forth, so your seats fill sooner.
04
Run it like a company
Your whole team works from the same page, from the first message to trip day.
Your numbers
What are slow replies costing you?
Three answers about your business. We work out the bookings that go to whoever replied first.
Bookings you may be losingGet your real number in a demo
≈ ₹1,89,000a month
About 13 bookings a month go to whoever replied first.
You book 23Faster organisers book 13
How we estimate
Enquiries a day × 30 days × 4% who are ready to book × the share lost at your reply speed (10% within 5 minutes, 35% within an hour, 55% after a few hours, 75% the next day) × your trip price. A rough estimate to start the conversation, not a promise.
Customers
What organisers tell us.
Collecting payments used to be the worst part. Chasing UPI screenshots, keeping track of who paid what. Now everyone just books and pays through the link. One less headache.
Pranay BhowmickTrip organiser
Having a proper listing page changed everything for us. People could see our past events, read reviews, and trust us before booking. It gave Sangrachna real credibility.
ShishirSangrachna Events
I run two retreats a month and used to spend half my Sunday just managing bookings. Thrivia cut that down to almost nothing. I just share the link and focus on the experience.
Arjun S.Retreat host, Rishikesh
5.0 on Google · 5 reviewsSee all reviews on Google
Hosted my trip as a creator on Thrivia, and it really made my booking process hassle-free, and even increased my conversions!
Samyukta M.Google review ·
I have been using Thrivia for quite a while now, for my travel and events entity. It greatly resolves my ticket management needs. I am really impressed by the ease of operating the platform, flexibility in payment processes and round the clock support from the team. Highly recommend it!
Shashank K.Google review ·
We’ve been using Thrivia as our ticketing partner for quite some time now, and honestly, the experience has been amazing.
Pranay B.Google review ·
I have used Thrivia for my open mic event and I loved it. It helped my process to make the ticket booking smooth and easy.
Suraj T.Google review ·
I have hosted multiple events on thrivia !! And it’s an amazing platform with right set of tools for creators to host events.
Pratyush A.Google review ·
80+travel companies
250+experiences hosted
5,000+hours saved
Pricing
Priced by bookings. Leads are unlimited.
Plans are sized by the bookings you take each month. Every plan includes leads, payments, guest lists and check-in. Thrivia AI is an add-on from Pro. We never take a cut of money you collect yourself.
For up to 300 bookings a month
Most popularPro
₹4,999/mo + GST
Billed monthly.
₹5,899/mo all-in with 18% GST. Registered? Claim the full ₹900 back.
Travel is your business, and it needs to sell while you sleep.
Included on this plan
- 300 bookings a month. Go over and we move you up a size.
- 6 admin seats. Unlimited check-in and scanner devices.
- Thrivia AI add-on: available on this plan
- Standard support
Online card and UPI checkout carries a 4.9% fee, paid by your customer unless you choose to cover it.
Thrivia AI add-on ₹2,999/mo · live
An add-on to a Thrivia plan, added from the Pro plan upward. It is priced on top of your plan.
Above 5,000 bookings a month? Talk to us.
Custom volume, onboarding and support for large operators.
All prices exclude 18% GST.
See every size and what every plan includes
Pro, ₹4,999 a month plus GST, billed monthly.
Book a demo
See it answer DMs for your own trip.
- Pick a time. 30 minutes on a video call.
- Tell us one trip you're selling. Dates, price and what's included.
- Watch Thrivia answer real questions about it, and see the lead land in your list.
Prefer WhatsApp? Chat on WhatsApp+91 89513 64433
Prefer a call?
Leave your number and we'll call you back to talk about your trips.
Questions
Questions organisers ask.
Does Thrivia work with the WhatsApp Business API in India?
Yes. Thrivia connects to your own WhatsApp Business number through Meta's WhatsApp Business Platform. This comes with Thrivia AI, an add-on from the Pro plan. Every chat becomes a lead, the AI can answer it, and your team can take over from the shared inbox or the mobile app. You can keep using the WhatsApp Business app on the same number.
How do I turn Instagram DMs into bookings?
Connect your Instagram professional account with Thrivia AI, an add-on from the Pro plan. The AI replies to every DM in seconds, and its first question is the traveller's WhatsApp number. Once it has the number, it sends your real price, dates and seats left, a link to the itinerary and a pay link for the advance. The seat is held when they pay, and the lead is saved the whole way.
Can my team use it on their phones?
Yes. The Thrivia app gives each teammate the leads, chats, trips and payments their role allows, with a push notification when a follow-up is due. Trip captains use it to scan QR tickets on trip day.
How do I collect an advance for a trek and the balance later?
Set the advance on the trip, for example ₹5,000. The traveller pays it by UPI or card to hold the seat, and Thrivia reminds them before the balance is due. Money shows who has paid what, per departure.
What should booking software for tour operators in India do?
Answer Instagram and WhatsApp enquiries within seconds, keep every lead from every source in one list, and take UPI advances without payment screenshots. Thrivia does these, plus Meta ad tracking and a mobile app for your team.
Does Thrivia take a cut of my bookings?
We never take a cut of money you collect yourself through UPI or QR. Online card and UPI checkout carries a payment fee that your customer pays, shown in pricing.
Is Thrivia a quoting tool for supplier margins?
No. Thrivia handles the selling around your trips, from the first enquiry and reply to follow-ups, payments, guest lists and check-in. Keep building supplier quotes and tracking hotel and transport margins in the tool you use today.
Will the AI say something wrong?
It answers from your trip details and your playbook, and it will not quote a price that is not in your trip or your playbook. When a question needs a person, it hands the chat to your team with a summary. Travellers are told it is an AI in its first message.
How long does setup take?
You can add a trip and take your first booking the same day. With Thrivia AI, from the Pro plan, connecting WhatsApp and Instagram takes a few minutes each. On the demo we set up the AI for one of your trips with you.
Still have a question? Chat on WhatsApp
Tonight, someone will DM you “price?”
Let Thrivia answer, and wake up to the booking.
30 minutes · free · no card needed
Or leave your number
We'll get back to you on WhatsApp about your trips.